Here is Why Babes Wodumo Failed to Land a SAMA
He is also a Senior Publicist at Filters Media a Public Relations Consultancy that specializes in Celebrity Branding and Marketing
By Michael Shoko, recently in Sun City, South Africa
Babes Wodumo expressed her disappointment in not winning a South African Music Award (SAMA) this past weekend and accused people of buying awards.
Babes could not stomach the news that she walked away empty handed and went on Instagram live to launch an attack at the SAMAs organisers.
She was also joined by fellow stable mate Mampintsha who threw his own outburst.
There was a fierce social media debate in South Africa and parts of Africa with the fans divided as to whether Babes was robbed of hard work or she plainly was not enough of a star.
Recording Industry of South Africa (RiSA) CEO Nhlanhla Sibisi explained to TshisaLIVE that judges had looked at Babes Wodumo’s entire album and not just her single.
“The SAMAs has always evaluated the entire album of an artist to judge their entire body of work. The Record of the Year category is the only category in which a single track is considered and so an artist may have a great single or series of singles but their album may not be better than another artist,” he explained.
He said the SAMAs were not a popularity contest.
“Wololo was the biggest song in the country. It was in the top 10 of all charts we consulted for our nominations shortlists and was massively popular, but the SAMAs is not a popularity contest,” he explained.