Zimbabwe’s flagship inter-collegiate sporting event, the Zimbabwe Tertiary Sports Association (ZITS) Annual Games, will take place from May 6 to 9 at Harare Polytechnic, with Delta Beverages reaffirming its backing of youth sport through a refreshed sponsorship approach.
At the official launch in Harare, Kundayi Pamela Mawema, Marketing Manager for Lagers at Delta Beverages, announced that Sable Lager will now serve as the lead brand for the sponsorship, taking over from Carling Black Label.
“On behalf of Delta Beverages, it is my honour to stand before you today as the proud lead sponsors of the Zimbabwe Tertiary Sports Association Annual Games,” Mawema said.
The games, organised by the Zimbabwe Tertiary Sports Union, are expected to bring together student athletes from universities, polytechnics and teachers’ colleges across the country.
The event has grown into a key platform for youth development, blending competition with opportunities for talent identification and social connection.
Mawema emphasised the broader significance of the tournament, describing it as more than a sporting contest.
“These Games represent more than competition; they are a celebration of youth, talent, discipline, and the future of our nation,” she said.
Delta Beverages’ involvement in tertiary sport dates back to 2018, with the company serving as the main sponsor since 2019. The introduction of Sable Lager, one of its newer products, signals a shift toward aligning the brand with a younger demographic.
“Sable Lager is our youngest locally conceptualised and produced clear beer… developed by a new, modern generation of brewers,” Mawema said, drawing parallels between the brand and the students participating in the games.
She added that the partnership reflects a shared vision of youth empowerment and national development.
“We believe the young, modern generation of students we have today possesses a unique opportunity to shape the future of our country when they come together on platforms such as these Games,” she said.
Beyond the sporting competition, organisers and sponsors are aiming to create a broader event experience, with entertainment and social elements designed to engage both participants and spectators.
“We are excited to elevate the experience even further… we want every participant and spectator to feel part of something bigger, an experience that lives beyond the Games themselves,” Mawema said.
The four-day tournament is expected to draw large crowds, with families, friends and supporters encouraged to attend. Mawema also acknowledged the role of organisers and institutions in sustaining the event’s growth.
“To the student athletes… you embody ambition, resilience, and the drive to excel,” she said, urging participants to compete with passion and enjoy the experience.
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