More than 300 cyclists, including families and children, took part in the Cimas iGo Pedal to Wellness cycling event on Saturday morning, riding from the Cimas Health Group headquarters at Borrowdale Racecourse.
The event, staged ahead of World Heart Day on September 29, is part of the healthcare provider’s broader campaign to promote preventive health and wellness in Zimbabwe, where non-communicable diseases (NCDs) such as hypertension, diabetes, and heart disease are rising.
According to the World Health Organisation, NCDs account for more than 30% of deaths in Zimbabwe, highlighting the need for early prevention and lifestyle interventions.
Speaking at the event, Dr. Nicola Misi, Head of Cimas iGo, applauded the strong turnout and underscored the role of physical activity in preventing chronic illnesses.
“Today we hosted the annual Pedal to Wellness event, and we are happy with the turnout,” Dr. Misi said.
“We are here to promote cardiovascular health. In commemoration of World Heart Day, we are encouraging people to get active because chronic diseases are on the rise. Cycling is a fun way of keeping fit, and you can do it alone or with your family.”
She added that Cimas iGo, a wellness unit within Cimas Health Group, is dedicated to encouraging healthier living through active lifestyles, good nutrition, and preventive healthcare.
“We want people to reach out to us for guidance so that together, we can keep the ball rolling on preventive health,” she said.
The event drew participants from across Harare, including amateur riders, fitness enthusiasts, and children, highlighting the community-oriented approach of Cimas’s wellness drive.
The family-friendly nature of the ride reflects the organisation’s push to make fitness more accessible and sustainable for everyday Zimbabweans.
For Cimas, which is marking 80 years of service in 2025, initiatives such as Pedal to Wellness form part of its long-term strategy to address Zimbabwe’s shifting health profile.
As more people face the burden of lifestyle-related diseases, preventive health campaigns are increasingly viewed as critical to reducing costs and improving quality of life.
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