Mazoe, one of Zimbabwe’s most recognisable household brands, has closed out its “Mazoe Magic Buy & Win Promotion” with a major surge in sales and a pledge to take the drink further into international markets.
Mazoe’s “Magic Buy & Win Promotion” generated more than 121,000 hectolitres in sales and drawing thousands of consumers into a nationwide activation campaign.
Schweppes Holdings Africa Managing Director Stanley Muchenje said the results reflect both the power of the brand and the loyalty of Zimbabwean buyers.
Speaking at the prize-giving ceremony held at Schweppes Zimbabwe Limited, Muchenje described Mazoe as “a flagship brand not just for Schweppes but for the entire country” and one the company intends to celebrate and reward year after year.
The promotion, which ran from July to October, required customers to buy any 2-litre bottle of Mazoe and submit their receipt for a chance to win a share of more than US$80,000 in prizes.
Schweppes also staged activations at 371 business centres across Zimbabwe, an effort Muchenje said helped elevate engagement nationwide.
“All the consumer had to do was buy a 2-litre Mazoe, fill in a form, and drop it in the box,” he explained. “We wanted to give back to the people who keep this brand alive, and we saw a lot of excitement across the country.”
The campaign delivered an 18% increase in sales compared to last year a surge the company says highlights Mazoe’s continued resonance with Zimbabwean households.
“This promotion has been a huge success and really speaks to just how much Mazoe is loved,” Muchenje said.
“If you go to the airport, the one brand you see in everyone’s suitcases as they fly out is Mazoe.”
Schweppes is also pushing the drink beyond Zimbabwe’s borders. Muchenje confirmed that Mazoe is now being exported to Europe, the United Kingdom, the Americas, South Africa, Namibia, Zambia and Mozambique.
“We are taking this brand global,” he said. “Our goal is not only to reach Zimbabweans abroad, but to make the whole world drink Mazoe.”
Looking ahead, Schweppes plans to continue rewarding both consumers and traders who support the brand. Muchenje said the company hopes 2026 will be “as big a year for Mazoe as 2025 has been.”
Winners walked away with prizes that ranged from a year’s supply of Mazoe, a PlayStation 5, a refrigerator, a gas stove and the ultimate winner got a full set of a solar power system.
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