Jah Prayzah Explains Why He Failed to Attend the MTV Awards
He is also a Senior Publicist at Filters Media a Public Relations Consultancy that specializes in Celebrity Branding and Marketing
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Saturday 22 October , 2016 will forever remain a moment that Jah Prayzah will savour for the rest of his musical career as he became the first Zimbabwean to be nominated and win an MTV Africa Music Award.
As news filterd through that ‘Soja Rinoenda Kure’ had won at the MAMAs, Facebook explored and Twitter went into a rapture with congratulatory messages.
But the celebrations had one deficiency – Where was Jah Prayzah on his biggest career night?
People wanted to hear his acceptance speech, his fans wanted to see their icon dressed up on the red carpert rubbing shoulders with fellow greats.
Zimbuzz caught up with the man soon after his Charity perfomance at the Harare Gardens on Sunday and he invited us into his car for a short ride.
“The nomination announcement came after we had already made commitments for shows and it was difficult for us to cancel those shows because of contractual obligations,” explained Jah Prayzah.
The first batch of nommines for the MTV Awards were announced on Wednesday 21 September 2016, while the final batch was announced on the Sunday 2 October 2016 in Nigeria.
“I was having a private show at the Meikles Hotel on that Saturday night after we had had another show in Chinhoyi, so when my manager came to announce the news that we had won i thought he was joking,” he added.
“But when he told me to announce it during my perfomance i then realised that he was serious, it was such a glorious moment that even up to now i cant comprehend the excitement.”
His manager Keen Mushapaidze said the award had cemented the status of Jah Prayzha as a great artist.
“It has always been our stratedgy to breakthrough regionaly and internationally and winning such a prestigious award attract the attention of major players in the music industy,” said Keen.
“You can expect more and bigger things to come from Jah Prayzah as we extend his brand to Africa and the rest of the world.”