From her days at ZiFM to her ingenious Facebook Live programme, Ruvheneko Parirenyatwa has earned herself unparalleled influence and status as one of the most powerful Radion/TV hosts of our time.
Whether she is interviewing a Political figure, sportsperson, artist or businesspeople, she does it in the most incisive of ways.
Despite being a daughter of a Government Minister Ruvhi, as her friends call her, has conducted political interviews where she has asked questions her peers in TV and radio dare not.
But it’s her charm and charisma that has landed her big interviews, Ruvheneko made history by becoming the first Radio host to interview MDC T President Mr Morgan Tsvangirayi.
Her brand has grown in value such that huge corporates are falling on each other to have her as a brand ambassador.
A few days after her birthday she announced on her official Facebook Page on Tuesday that she had been appointed the brand ambassador for the country’s oldest telecommunication company, TelOne.
Although she couldn’t divulge much into the contents of her deal and how much its worth, Ruvhi gave us an insight into what Telone seeks to achieve through her appointment.
“Telone is embarking on a new product offering for the Zimbabwe market, so they are trying to do things differently and trying to be more up to date with their market,” she said.
“And of course they have to be a huge appeal to the youth market, although everybody is on the internet now, there is a bias toward our generation.”
Ruvheneko also said that Telone’s growth had been solid in their growth and their diversity and that the ADSL product is reliable and now with their offering of fibre, the story can only get better.
As corporates begin to unlock value in our local celebrities, it’s encouraging to note that they see that celebrities certify the brand’s claim and position by extending their popularity to their fans.
The Zimbabwean entertainment industry has for long been clamouring the lack of corporate involvement but the coming on board of such companies is widely viewed as a step in right direction.
But of course, it takes more than just mere popularity for a celebrity to convince a company to pour thousands into them, but celebrities such as Ruvheneko, Cindy, Jah Prayzah Winky D, ExQ just to name but a few have landed themselves some huge money endorsements
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