Loud Africa Music Talent Search technical and production partner AfricanFire AF Media have clarified their role in the upcoming reality show.
This follows an erroneous report published in the NewsDay of 18 October in which AfricanFire AF Media were cited as the founders of Loud Africa.
In a statement, AfricanFire AF Media said there were engaged as technical and production partner for Loud Africa.
“As the technical and production partner for the Loud Africa Music Talent Search we would like to provide you all with this update.
“AfricanFire AF Media is a technical and production partner on the Loud Africa Music Talent search. Pabloz Productions are the founders and organizers of the production. As such AfricanFire AF Media does not comment on organizational and administrative issues,” read the statement.
“Lyndon Kapuya is a spokesperson for Loud Africa and acts on behalf of Pabloz Productions. He is not a spokesperson for African Fire AF Media.
“African Fire AF Media also said that they did not provide any comment through Mr Kapuya or otherwise to do with the project.
“While we have done work in production as a growing production house, most recently the successful AfricanFire AF Arts and Music Exchange which hosted American artists, our interest in Loud Africa, as has been communicated extensively, is to do with the technical and production aspects of the show that is filming, treatment, music production and more. Anything beyond that is out of our jurisdiction.
“Our track record and involvement in over a dozen music videos for artists such as Tamy Moyo, Bryan K and Ammara Brown amongst others with a couple of short films is testament to the work which we have done.
“As such we have become for some, a preferred choice as a technical and production partner.
“We continue to work on various projects not associated with the music talent search and we will be releasing the information on these in the next few days,” they said.
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