Songwriter and performer NåGuG has released her new song titled ‘Simuka’ which is a celebration of one’s culture and heritage.
On the project she enlisted the services of prolific industry gurus; multi-award winning Los Angeles-based music producer, Pascal Guyon and multi award-winning choreographer and creative John Cole to direct the video.
Nagug says the song Simuka was based from a personal experience.
“As a diasporan, it is inevitable that after seeing the world, you begin to value your culture, history, and heritage much more,” she said.
Her years away from home helped her under the richness and value contained in the Zimbawe cultures and value system.
“The song Simuka is birthed from this experience. It’s me speaking what I have grasped from the spirit of vanhu/Bantu which I have grown to acknowledge and understand better in my years of estrangement from home, over the years. Africa, particularly My Zimbabwe are a proud nation, wealthy in culture and resources, education and much more,” added NaGuG.
The product is vibrant and full of life showing the cooperative work of Zimbabwean young people including, videographers, editors, costume designers/stylists, Dancers, Artists and Dreamers.
She stressed that this was proof our young are competent and professional in execution of projects and that more opportunities should be outsourced to them to build their experience.
“The video of SIMUKA is amplifying the message of coming together of young people hence I outsourced it to ‘young blood’ , Zimbabwe’s young and vibrant generation to amplify the message SIMUKA. I procured John Cole, known as best Dance choreographer and artist to direct the project,” said the ZIMA 2022 nominated artist.
NaGuG which is an acronym for Nature, Advantage, Gem, Unique and Uncanny and Grand describes her music as soulful and captivating with lyrical depth, that evoke one’s thoughts.
Some of her previous work include ‘Back to the Beginning’ and ‘EarthChild’ which were recorded at HubII studios and premixed by multi Grammy winning British Producer, Simon gorgerly
Watch Simuka below