Today, TikTok has announced the launch of ‘Share to TikTok’, a new music promotion feature which will allow users to share from Apple Music and Spotify to TikTok.
‘Share to TikTok’ gives users of music streaming services (DSPs) the ability to share their favourite music, podcasts and audiobooks to TikTok, directly from the DSPs’ share menus.
Users can choose to share their favourite content in two different ways:
- Users can post to the TikTok Feed (FYP and Stories) by sharing tracks, albums, playlists and other content using the popular green screen feature or Photo Mode.
- DMs via TikTok Messages allow users to send friends their favourite content, which they can then easily open in the DSP it was shared from.
The content that is shared to TikTok will feature a link back to the original source of the content on the DSP, thereby driving further discovery and engagement on those streaming services.
‘Share to TikTok’ is the latest product partnership with the music streaming services, following the launch of ‘Add to Music App’, which helps users save a track that they discover on TikTok to their preferred streaming service.
“We already know that creative expression is a core tenet of the TikTok user and creator experience, a tenet that is also strongly valued by our DSP partners,” said Lindsey Kelt Zikry, Global Product Partnerships Lead, TikTok.
“Our ‘Share To TikTok’ integration enables seamless sharing of content from music streaming services to TikTok, unlocking a limitless new method of creative expression for users and creators alike, along with an ability for artists, authors, and podcasters to seamlessly connect with their audiences on TikTok.”
Global Head of Music Business Development, Ole Obermann, added: “Today’s launch of ‘Share to TikTok’ is the latest example of our ongoing commitment to support music discovery and artist promotion in partnership with music streaming services.
“Since its launch, ‘Add To Music App’ has already been responsible for hundreds of millions of track saves and billions of streams on our partner music streaming services. ‘Share to TikTok’ takes the user experience full circle, and will be an amazing way of promoting artists and tracks to the TikTok community.”
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