A major regional endurance event set for Zimbabwe’s Eastern Highlands next month has secured a prominent health-sector partner, with Cimas Health Group positioning its support for the Bonaqua Africa Triathlon Cup and Multisport Festival as part of a broader shift toward preventive wellness.
Speaking at the official launch in Harare on Tuesday, the group’s chief marketing officer, Manatsa Gaka, said the partnership reflects Cimas Health Group’s evolving role in promoting healthier lifestyles beyond clinical settings.
The company is supporting the 2026 edition through its wellness division, iGo.
“At Cimas Health Group, we exist for one simple but powerful purpose: to inspire healthier communities,” Gaka said, adding that the organization’s mission “is not confined to hospitals, clinics or policies it lives in moments like this, where people choose movement, discipline, resilience and purpose.”
The Bonaqua Africa Triathlon Cup and Multisport Festival, scheduled for Troutbeck, draws athletes from across the continent and combines swimming, cycling and running events with community fitness activities.
Organizers have framed the festival as both a competitive platform and a public-health initiative encouraging active living.
Gaka said the triathlon’s emphasis on endurance and balance mirrors the health insurer’s long-term strategy.
“The Bonaqua Africa Triathlon represents everything Cimas Health Group stands for endurance, balance, mental strength, physical wellness and the understanding that health is not an event, but a lifelong commitment,” he said.
Cimas Health Group, one of Zimbabwe’s longest-established private health providers, has in recent years expanded investment in preventive care and digital health tools.
The company says its iGo wellness programs aim to help members monitor fitness, nutrition and lifestyle risks before illness develops.
“Our partnership for this event is deliberate, as performance and prevention go hand in hand,” Gaka said.
“When brands with shared values come together, the impact goes far beyond visibility. It shapes behavior, it inspires action and it normalizes healthy choices.”
Health experts in Zimbabwe have increasingly warned that noncommunicable diseases such as hypertension and diabetes are rising, partly linked to sedentary lifestyles.
Corporate-backed sporting events have become a visible part of public messaging around physical activity and community health.
Gaka said the group’s involvement reflects a transition in how healthcare providers define their role.
“As a long-established private health and wellness service provider with a legacy that spans over 80 years of serving lives, Cimas Health Group is evolving beyond simply funding care to actively shaping and improving health outcomes,” he said.
He added that the organization is investing in prevention and digital solutions “that empower people to take charge of their wellbeing every day, not only when they fall ill.”
The triathlon festival, backed by beverage brand Bonaqua and other partners, is expected to bring elite competitors and amateur participants to the Nyanga area, with organizers promoting it as both a sporting spectacle and a wellness destination event.
“We believe that empowering communities begins with fostering wellness, and today we are happy to be supporting the Bonaqua Africa Triathlon Cup and Multisport Festival Troutbeck’s efforts to promote healthy lifestyles through sport,” Gala said.
“The best investment we can ever make is in our health.”
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