As Zimbabwe’s national cricket team advances in international competition, Delta Beverages’ flagship beer brand, Castle Lager, is sending five of the team’s most visible supporters to India in a gesture aimed at amplifying fan presence and national pride on the global stage.
The all-expenses-paid trip will see the supporters known locally as the “Famous 5” from Castle Corner depart Harare on February 24 for Chennai, where they are expected to attend upcoming matches featuring the Zimbabwe national cricket team, the Chevrons.
The group gained attention for their vocal backing of the team during recent fixtures in Colombo, Sri Lanka where the team qualified for the Super Eight.
The five are Leonah Dadirai Tanikwa, Abel Mataranyika, Godwin Ngonidzashe Mamhiyo, Brian Hwenjere and Malvin Nyengeterai Kwaramba.
Delta Beverages said the initiative is intended to connect Zimbabwean fans more directly with the team’s international campaign while reinforcing Castle Lager’s long-running association with national sport.
“Castle Lager has always believed in the power of sport to bring people together whilst creating memorable moments with our consumers,” said Irimayi Muzorewa, the company’s marketing director.
“Supporting the Zimbabwe Chevrons in their quest for success on the international stage is a proud moment for us.”
Zimbabwe’s recent performances abroad have drawn renewed enthusiasm from supporters at home, with the Colombo matches described by local fans as a “fairy tale” run.
By extending that fan presence into India, the brand hopes to sustain momentum around the team’s campaign and encourage broader public engagement.
The sponsored trip includes travel, accommodation and match access, giving the supporters a rare opportunity to follow the team across borders. Delta Beverages framed the effort as part of a wider push to celebrate shared national experiences through sport.
“We believe that every match is a celebration of talent, resilience and national pride, and we are excited to be part of this journey,” Muzorewa said.
Corporate sponsorships tied to fan participation have become increasingly visible in Zimbabwean sport, particularly in cricket, where brands often anchor campaigns around supporter culture and national identity.
Castle Lager has previously leveraged fan-focused promotions and viewing events to reinforce its association with major sporting moments.
The company said the India initiative is meant to inspire Zimbabweans to rally behind the Chevrons during their international fixtures while strengthening the sense of unity that accompanies national competition abroad.
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