Coca-Cola is bringing the excitement of the FIFA World Cup 2026 to Zimbabwe months before the tournament kicks off, launching a nationwide campaign that will give fans a chance to win two cars, cash prizes and other rewards while celebrating the world’s biggest sporting event.
The campaign, which runs from June 1 through Aug. 31, is designed to transform retail spaces, entertainment venues and digital platforms into hubs of football-themed experiences, reflecting the beverage giant’s nearly five-decade partnership with FIFA.
At the center of the promotion is an opportunity for consumers to win one of two Hyundai Grand i10 vehicles, along with cash prizes, airtime and other giveaways. Consumers who purchase participating 300ml returnable glass bottles with yellow caps will be eligible to enter the competition.
The initiative comes as anticipation builds for the FIFA World Cup 2026, which will be hosted by the United States, Canada and Mexico and will feature an expanded format with 48 teams, making it the largest tournament in the competition’s history.
“Football is more than a game — it’s a shared emotion that brings billions of people together, especially during the FIFA World Cup 26,” said Faith Nehanda, Senior Manager for Frontline Marketing at Coca-Cola East and Central Africa.
“At Coca-Cola, we believe in the power of shared experiences. This campaign is about harnessing the incredible energy and emotional highs and lows that only the FIFA World Cup can deliver, and turning them into real, meaningful connections,” she said.
The company said the campaign is aimed at all football fans, from lifelong supporters who have followed multiple World Cups to casual viewers who enjoy the atmosphere and community spirit that surrounds the tournament.
Activations will take place in retail outlets, restaurants, bars and quick-service venues across Zimbabwe, creating opportunities for fans to gather and celebrate together.
Coca-Cola said the initiative is intended to bring Zimbabweans closer to the tournament experience, even though the country will not participate in the finals.
The campaign also reflects the growing importance of experiential marketing in sport, where global brands are increasingly seeking to create deeper and more interactive relationships with consumers through shared experiences rather than traditional advertising alone.
Whether watching matches in local bars, following highlights online or gathering with family and friends, Coca-Cola says it wants to become an essential companion throughout the tournament.
“This campaign is for all fans,” Nehanda said. “Whether fans are cheering online, in local bars or at home with friends and family, we’re bringing them closer to the moments that matter.”
As the countdown to the FIFA World Cup 2026 continues, Coca-Cola is betting that the universal language of football — and the chance to win big — will unite Zimbabweans in celebration of the world’s most-watched sporting spectacle.
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