Bongeziwe Mabandla is one of the faces of Adidas Originals’ new campaign — a celebration of individuality and creative spirit. His tagline? “It just takes one to build crowds instead of joining them.”
Joining fellow South African artists Focalistic, Doowap, and Shekhinah, Bongeziwe brings his distinct energy to a campaign that’s hitting billboards and screens across the country.
A celebration of South Africa’s singular ability to produce one-of-one voices, The Original spotlights those operating at the cutting edge of their craft — bold, visionary, and deeply rooted in culture.
It’s a campaign about individuality and legacy, powered by a collective belief in creativity as a force for connection and change.
Mabandla appears in a striking portrait series, captured by Room Studio, that reflects both his essence as an artist and the unique space he holds in South Africa’s cultural narrative — one that fuses tradition with emotion, intimacy with innovation.
He features as part of a powerful line-up of creatives each celebrated individually for their role in shaping a new era of originality in South Africa.
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