US e-commerce giant Amazon has launched its South African online shop offering free delivery for subsequent orders above R500.
Amazon hopes to wrestle the market share from Takealot which Naspers own.
“We are excited to launch Amazon.co.za, along with thousands of independent sellers in South Africa. We provide customers with great value, broad selection—including international and local products—and a convenient delivery experience,” said Robert Koen, managing director of Sub-Saharan Africa, Amazon.
“From today, customers can count on Amazon.co.za for a stress-free shopping experience, fast and reliable delivery, access to 3,000 pickup points, 24/7 customer support, and easy returns. Customers will also enjoy free delivery on their first order.”
Amazon.co.za features a wide range of products across categories such as Consumer Electronics, Sporting Equipment, Toys, Home.
Small Kitchen Appliances, including international brands such as Apple, Sony, HP, LEGO, Chicco, Maybelline, Pampers, Neutrogena, and Johnson’s.
The store will also include popular local brands from independent South African sellers, including Amanda-Jayne, King Kong Leather, Masodi, and Tiger Lily.
More than 60% of the items sold in Amazon’s stores globally are from independent sellers—most of which are small- and medium-sized businesses—providing a vast selection of products, competitive prices, and great convenience for shoppers.
As part of its commitment to connect customers with businesses throughout the country, Amazon.co.za offers independent sellers an opportunity to rapidly launch, grow, and scale, while leveraging the innovative capabilities, valuable tools, and educational content provided by Amazon.
“The heartbeat of our small business enterprises measures the health of our country’s economy. If they are pumping, the nation is growing.
We welcome companies that provide opportunities for local sellers and entrepreneurs to grow their businesses,” said Minister of Small Business Development of South Africa, Stella Ndabeni-Abrahams.
“We are counting on Amazon to provide such opportunities to our small enterprises, and look forward to working together to unlock these opportunities.
This will create jobs and contribute to government’s objective of repairing the legacy of poverty and inequality. This is the heartbeat we want to hear.”
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