Schweppes Holdings Africa says it is expanding its Minute Maid product range in Zimbabwe with the introduction of a new one-litre pack aimed at consumers looking for a more family-oriented take-home option.
The announcement was made by Schweppes Holdings Africa Managing Director Stanley Muchenje on the sidelines of the launch of Minute Maid Pulpy in Harare on Saturday.
“The latest news is that we are expanding the pack. We are launching a one-litre pack so that our consumers can actually have a take-home pack instead of the current packs that are normally for consumption on the go,” Muchenje said.
The new packaging is expected to begin appearing in retail outlets nationwide very soon.
“Consumers should keep watch on the shelves of the shops nearest to them. There will be one-litre packs from now going forward,” he said.
Muchenje also emphasised affordability as a key part of the rollout strategy, although pricing details were not disclosed.
“The one-litre will be very affordable,” he said.
Speaking on the Pulpy launch, Muchenje said the new look Minute Maid Pulpy reflects the company’s broader strategy to refresh the brand and adapt to changing consumer preferences.
“We decided that it was time to rebrand, give it a fresh look because, as you know, brands go through life cycles,” he said.
“It was time that we reconnected with our consumers with a fresh look, and that really is in line with our efforts to keep the brand fresh and in line with international standards.”
The move comes as beverage companies increasingly compete to attract consumers seeking both convenience and affordability in a difficult economic environment.
According to Muchenje, Minute Maid remains the leading juice brand in Zimbabwe, giving the company confidence to broaden its product offering beyond the smaller packs commonly associated with on-the-go consumption.
“Minute Maid is actually the biggest juice brand in Zimbabwe,” he said.
The expansion highlights Schweppes Holdings Africa’s continued investment in Zimbabwe’s non-alcoholic beverages market, where companies are increasingly diversifying products and packaging formats to maintain consumer loyalty and drive growth.
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