Chitown Music, Entertainment and Lifestyle Awards (CMEL Awards) has partnered with various creatives in a bid to help inform, educate the public about the Cholera and Typhoid outbreak.
The *CMELA initiative* is aimed at working with various creatives from artists, writers, video directors, sportspersons and social media influencers in order to help fix the situation.
“It is part of our our goal, to unite the city, country and eventually the continent in a creative and digital savvy way to bring solutions for African problems,”said the founder, Gamuchirai “DJ Chrxn” Chogugudza
“As people we react to problems in different ways and for some reason as Africa we amplify the problem instead of making the situation better by bringing solutions to the table. We understand, there is a crisis.
Therefore there is an obvious need for us to merge our efforts through different platforms and channels which we have in order to bring solutions instead of flaming the fire.
“Some can be doctors in the field and some can be used as advocates to help fight the cause.”
CMELA is going to utilise it’s influence and the people/brandals around them to help fight the problem by coming up with solutions.
Currently they have engaged over 100 influencers who have sent their pictures to be turned into campaign material for circulation on social media.
The pictures are branded with information on how to prevent Cholera and Typhoid.
Some of the personalities who have joined the campaign include Bryan K, Crooger, Ninja Kid, Brythreesixty, Victor Kamhuka(Footballer), UZ Stallions(Rugby Team), Scrip Mula.
Royal DJs (Juice and AM), Scara the Drummer, Bryan Zhawi, Dj Feel good, Lynn Chie, Beav City and Ric Chasers (Chaser swear)
“Our theme for this year is #WeAreOne and therefore this is a perfect moment whereby we become one to fight the problem,” said the organisers.
Share Your Comments