The “Black Panther” star Danai Gurira has joined Reebok’s growing female roster for an upcoming campaign later this year.
Reebok continues its streak of partnerships with famous faces with the announcement of its newest campaign star: Danai Gurira of “Black Panther” and “The Walking Dead” fame.
Gurira joins Reebok’s growing female roster — Gal Gadot, who teamed up the brand in March, Gigi Hadid and Ariana Grande — for an upcoming women’s campaign later this year.
Danai brings with her a unique intensity that’s already inspired countless women to discover their own strength,” said Todd Krinsky, GM of Reebok Performance in an official statement.
“We’re thrilled to have her join our family and help lead this inspiring coalition.”
For Reebok, Gurira will apply her activism towards championing the beneficial relationship between physical and mental strength.
“We all view strength differently: through physicality, through mental fortitude, through honesty and perhaps most importantly through community,” says Gurira in an official statement.
“My goal is to work with Reebok to galvanize women in all communities to find strength within themselves so that we may continue to lead this cultural revolution. Each one of us should be hero to each other.”