The Zimbabwe Football Association (ZIFA) has announced ProBottlers as its Official Hydration Partner in a two-year agreement valued at USD120 000 per year.
The partnership will see ProBottlers provide water and energy drinks to support all national teams, including the Warriors, Mighty Warriors and junior representative sides, as well as ZIFA’s expanding grassroots programmes across the country.
From training camps and international fixtures to youth tournaments and community festivals, the agreement ensures structured hydration support at every level of the game.
The announcement comes hot on the heels of the recently unveiled BancABC Roots Impact programme, ZIFA’s flagship grassroots development initiative aimed at identifying and nurturing young talent nationwide.
ZIFA President Nqobile Magwizi described the partnership as a timely boost for player welfare and performance standards.
“This partnership represents an important step forward for Zimbabwean football,” said Magwizi. “Proper hydration is fundamental to modern sport, and ProBottlers’ support strengthens our ability to prepare, compete and recover at the highest level. We are encouraged by the confidence that corporate Zimbabwe is showing in our vision.”
The USD240 000 investment will directly enhance operational readiness during national team assignments while supporting the health and wellbeing of athletes in development structures.
Access to consistent, high-quality hydration products will assist players in meeting the physical demands of elite football, while also easing logistical pressures during tournaments and large-scale grassroots activities.
ProBottlers Managing Director Rory Harley said the company was proud to partner with ZIFA at a time of renewed momentum in the game.
“Football has the power to unite communities and inspire the next generation,” said Harley.
“We are excited to play our part in supporting Zimbabwe’s national teams and grassroots programmes by ensuring players are properly hydrated and equipped to perform at their best.”
The partnership extends beyond elite competition and into the foundations of the sport.
ZIFA Head of Commercial Mark Ruck highlighted the significance of the agreement within the Association’s broader commercial strategy.
“This partnership demonstrates the growing confidence of the private sector in Zimbabwean football,” said Ruck. “We are building relationships that are aligned with our long-term objectives – partnerships that add real value to the game while protecting and enhancing our commercial ecosystem.”
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